UX design

Define user pain points

  1. Users struggle to visualize how a sofa fits into their actual home space.

  2. Product images online often differ in color and texture from the real item.

  3. In-store salespeople face difficulty explaining how products would look in different user home environments.

Solution

We proposed a 3Dlink AR/VR solution to create a differentiated and immersive furniture shopping experience, both online and offline.

AR online shopping

  1. Instant AR Preview Users can preview products in real scale using smartphones, compatible with both iOS and Android — no app download required. Enhances decision-making and creates ad value through immersive previews.

  2. Realistic material representation Textures and lighting effects are optimized to closely match real-life materials.

  3. Modular sofa customization Users can playfully mix and match sofa modules to build personalized configurations, offering thousands of possible combinations.

VR in-store shopping

  • Try and buy VR headset allows users to experience sofas in life-size, in a virtual home environment.

  • Instant Quotation Users can generate a PDF quotation based on their VR selections, supporting faster sales conversion.

  • Style switching Three popular interior styles are available to toggle within the VR space, helping users understand how the same sofa adapts to various home.

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